PROJECT: Be Juiced
The logo is composed out of my personal handwriting. In addition, it shows a “whoosh” movement that goes up proudly which refers to the feeling you get when you drink the juice (explosion of vitamins and natural energy). And last but not least a drop on the 'I' that represents the juice.
In addition to the logo and as a carrier of the brand identity, “the Juicers” were created. Four Enthusiastic cartoons that each carry their own unique story and each represent a colour of a juice.